About Us

Our Core Values

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  Respect for Individual

  • Treat each person with respect and courtesy
  • Foster relationships based on mutual respect
  • Listen to and share appropriate information
  • Be considerate of each other’s priorities and resources
  • Recognise individual’s contributions
  • Share the gain and pain of each person who works with you
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  Integrity

  • Win and keep the trust of our customers and partners
  • Trust is a pre-requisite for survival
  • Even more crucial: the ability to trust each other
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  Customer Focus

  • Customer is the reason why we are here
  • Listen to their demands and be relevant to their needs
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  Entrepreneurship

  • Spot and act on growth prospects
  • Everyone to look out for opportunities
  • Build capability to recognize potential businesses
  • Execute strategies faster than the competition
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  Meritocracy

  • Recognise the best ideas, efforts or results
  • Judge ideas and outcomes by objective measures, NOT by originator’s rank, function, department, personal characteristics or history
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  Achievement Oriented

  • Always stretch to achieve
  • Strive to exceed expectations
  • Take pride in delivering excellent results, both as an individual as well as part of a team
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  Profit & Liquidity Focus

  • Profitability in both short- and long-term is very important
  • Spend within our means
    • take calculated risks
    • watch costs and margins
    • match cost and investment to revenue and cash